Setting
up a Pay-Per-Click account
cost $495 one-time and
includes the following:
We
Establish your search engine
account:
We establish your
pay-per-click advertising
account with the search
engine network. This
includes all billing
information, company and
contact information as well
as determining what are the
best categories for your
business listing to
appear.
Expert Industry Research:
We research what the highest
yielding search terms were
the previous month by
businesses in your industry.
This helps us determine the
best search terms for your
company based on their good
and bad experiences with
specific search terms. This
is an important step to
having a successful
campaign. Because having
ambiguous or innacurate
search terms for your
business will lead to you
spending money on
unqualified click-throughs.
Professionally Developed
Titles and Descriptions
Based on our industry
research we will then
generate the best 25 search
terms that will give you
maximum targeted click-throughs
for your website. We then
write all of your Keywords,
Titles and Descriptions for
each of the 25 selected
search terms. This can be a
complicated process. The
number one mistake made by
advertisers is not knowing
how to develop proper titles
and descriptions for maximum
exposure. It takes a great
deal of understanding about
how search engine click trough's
actually work. Our
experienced advertisement
writers develop customized
titles and descriptions for
your website in order to
attract qualified
leads.
Training session with
Experienced Account Manager:
After your account is setup
we provide you with a one
hour training session on how
to manage the bidding
process. All of the bidding
is done online via an
interface which we will
provide you. You will then
be able to bid to have your
website in the top 5
placement of the search
engine results. You will
also be able to set the
maximum amount you are
willing to pay for a
click-through (or visitor)
to your website. The bidding
will require monitoring,
management and some tweaking
each day to obtain the best
results. OPTIONAL: If your schedule
does not permit you the time
to monitor the bidding
process a Websites Express
account manger can be
assigned to manage your
bidding process monthly for
a service fee of $100.
*NOTE:
The search engines require
an initial $100 deposit to
cover the cost of your first
click-through campaign. You
can add more money to your
account at anytime depending
on how many visitors you
want to have to your
website. For example, if your average cost per click
bid is $0.20, you will receive
500 targeted visitors to your Web site before
your $100.00 deposit runs out.
This initial $100 deposit is
not included in your $495
set up fee.

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